
The 3-Word Secret To Doing Less (And Achieving More)
Have you ever felt torn between three competing voices in your head? One voice whispers: “Perfect is the enemy of done. Stop overthinking and just ship it already!” Another says: “Good enough is good enough. Stop polishing and move on.” And a third demands: “Good is the enemy of great. Don’t settle for mediocre.”
Most productivity advice treats these as contradictions – you’re either perfectionist or pragmatic, excellence-driven or execution-focused. But what if they’re not opposing forces at all? What if they’re actually a sequence?
I have a simple three-phase framework that turns this apparent conflict into clarity. I am calling it the Done-Good-Great Workflow, and it will transform how you decide where to invest your energy. The secret is this: each voice is right – but for different work, at different times.
Here are the 3 steps of the Done-Good-Great Workflow:
Step 1: Get it DONE (The Momentum Phase)
Remember the first voice? “Perfect is the enemy of done.” This is where that voice matters most. The first enemy of productivity isn’t laziness – it’s perfectionism dressed up as high standards. You know the pattern: you want to write that email, start that project, or create that presentation. But you tell yourself it’s not the right time. You need to do more research. You need the perfect opening line. You need everything to be just right. Meanwhile, nothing gets created.
The Goal: Overcome the perfectionism trap.
The Mindset: Prioritise speed and completion over quality.
The Action: Get your rough first draft out of your head and onto paper. Stop researching and start creating. Ignore typos and formatting for now – just get to the finish line.
Think of this phase as lowering the barrier to entry. When you know you don’t have to be perfect right away, it becomes much easier to start. A messy draft on the page beats a perfect idea stuck in your head every single time.
So, identify one project you’ve been avoiding because it needs to be “just right.” Give yourself 30 minutes to create the ugliest, fastest version possible. You’ll be amazed how much momentum this creates.
Step 2: Make it GOOD (The Competence Phase)
Now listen to the second voice: “Good enough is good enough.” This is the permission most high performers never give themselves. Once you have something done, the next step is to make it functional.
The Goal: Reach a professional standard of functionality.
The Mindset: Focus on accuracy and usability.
The Action: Refine your “Done” version until it is professional and fulfills the basic requirements.
This is where you fix the typos, check the logic, ensure it actually solves the problem it’s meant to solve. You’re not aiming for a masterpiece – you’re aiming for “good enough to use.” Here’s the critical insight: for about 80% of your daily tasks, this is exactly where you should stop. That routine email? Make it clear and professional, then send it. That admin report? Make it accurate and functional, then move on. That weekly meeting agenda? Make it complete and usable, then stop. Most of us waste enormous energy trying to make everything great when “good” would serve perfectly well. This phase protects your energy by giving you permission to stop polishing and start shipping.
So, look at your task list and ask: “Which of these only needs to be good, not great?” Then give yourself permission to complete them at the “good” level and move on.
Step 3: Polish it GREAT (The Excellence Phase)
Finally, the third voice: “Good is the enemy of great.” This is where you refuse to settle. Now we come to the work that truly matters.
The Goal: Achieve high-impact results.
The Mindset: Mastery and deep focus.
The Action: This level is reserved only for your most important work. Take what is “Good” and apply monastic discipline to make it exceptional. This is where you push past the “good enough” plateau to create your best legacy.
Not everything deserves this level of attention – that’s the point. When you stop over-polishing routine work, you free up the energy and focus needed to make your mission-critical work truly exceptional. This is where you create the keynote presentation that defines your message. The client proposal that wins the transformational project. The book chapter that captures your life’s work. The strategy document that shapes your organisation’s future.
Greatness requires three things: (1) Selectivity – choosing only the 20% of work that creates 80% of your impact. (2) Deep focus – protecting uninterrupted time to do your best thinking. (3) Disciplined iteration – returning again and again to refine and improve
So, identify your single most important project – the one that will still matter a year from now. Block deep work time to move it from “good” to “great.” This is where your legacy lives.
Let me get really practical and give you a clear process you can use to know which strategy to use:
The Greatness Decision Tree
So how do you decide which phase to use? Ask yourself three questions:
1. Is this task directly tied to your primary life mission?
NO ? Aim for DONE. Complete it quickly and move on.
YES ? Go to Question 2.
2. Does this task have high long-term impact or legacy value?
NO ? Aim for GOOD. Ensure it’s professional, but don’t over-polish.
YES ? Go to Question 3.
3. Is this one of your top-three priorities for the week?
NO ? Maintain at GOOD. Keep it functional so it doesn’t drain energy from your primary focus.
YES ? Aim for GREAT. This is where you apply deep focus to achieve excellence.
This framework changes everything because it forces you to consciously choose where to invest your best energy. You’re not being lazy when you stop at “good” – you’re being strategic. You’re protecting your capacity for greatness.
The Truth About Excellence
Here’s what I’ve learned after years of coaching high performers: excellence is not about doing everything greatly. It’s about doing the right things greatly and everything else efficiently. The productivity paradox resolves when you realise that “good is the enemy of great” and “perfect is the enemy of done” are not contradictions – they’re different tools for different jobs.
* Use “perfect is the enemy of done” to beat procrastination and build momentum.
* Use “good is the enemy of great” to push past comfortable competence on your most important work.
* Use the “good enough” standard for everything in between.
By applying this framework, you protect your energy by not over-exerting yourself on things that don’t matter, while ensuring your most important work reaches its full potential.
Try the Done-Good-Great Workflow. Start something messy. Finish most things at “good.” And take one thing that truly matters all the way to “great.” Your future self will thank you.
Ready to Master Your Workflow?
If you’re tired of feeling busy but never actually feeling productive, it’s time to stop the cycle. If you’re ready to stop being a “performer under pressure” and want to start leading with purpose, I can help. I offer a 9-week Basic Coaching Journey (to work with overwhelm, busyness and exhaustion), a 7-month Advanced Coaching Journey (to design deeper systems for your whole life), and a 1-hour Refresher Session (to tune up your existing system). All it takes is one click:
PS! Remember – excellence is a choice, but so is completion.
Mark










